How intense and energized people looked at PlayTime when asked to get serious about playing with Lego.
Stuart Nolan is just so good at getting people to use this classic toy as a means to explore metaphor and build concrete models of people’s emotions, memories, relationships and concepts.
In this case people were asked to build something that represented an idea or memory associated with travel, and then they had to talk about their construction in terms of what it represented.
Notice how keen people are to protect their creation with their hands as they talk, and look at the object with a great deal of warmth and intensity.
Take the soundtrack and context out and I realized that what I was looking at could just as easily be a bunch of scientists or engineers demonstrating their latest designs – for a rocket, maybe?
Or component parts of a rocket?
So here I have my first team of rocket designers – and since Lego is made up of very basic components, I can in most cases, straight from the photo or video, construct my own pretty close versions of whatever my scientists design.
Perhaps I can fit them together in some way to create the full scale *big* rocket that will take me to the moon.
BTW have you tried Lego Digital Designer yet?
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